The people live in the sake - 10 stories tackled by a young master
Broadcasting begins on BS Nippon Television on April 2, 2025 at 2:00 a.m.
— The Toiro Project begins —
Enrich your everyday life with craftsmanship that has been passed down and passed down through the generations.
Sake brewing has continued since the age of mythology. Even as times change, young craftsmen choose this path and dedicate their lives to it, as if guided by something invisible.
The documentary program "The People Live in the Sake - 10 Tales Taken by Young Masters" will be broadcast on NHK's NHK News.
It will start broadcasting on BS Nippon Television from April 2025.
■ Program Overview
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Program title: The Sake that Lives - 10 Tales Taken by Young Masters
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Broadcasting station: BS Nippon Television
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Broadcast start date: April 2, 2025 at 2:00 a.m.
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Broadcast time: Every night from 2:00 to 2:29 (except Sundays)
■ Program broadcast schedule

We created this program with the hope that viewers will become fans of sake breweries!
At the end of the program, we will also introduce some limited edition sakes that we have produced together with the 10 breweries introduced this time, so be sure to check them out.
It is only sold on this EC site!
Please feel free to send us your thoughts about the program using the inquiry form.
The program will continue to air after May, so we will keep you updated on the broadcast schedule!
We will also be posting updates to our program schedule on social media, so please follow us there as well.
Please look forward to the stories of these 10 young craftsmen!