【OUR PURPOSE】
Enrich your everyday life with craftsmanship that has been passed down and passed down through the generations.
Now, hundreds of years after the age of mythology,
As if driven by fate,
As if guided by something invisible,
There are craftsmen who dedicate their lives to sake brewing.
Sometimes as hot as fire,
Sometimes as quiet as the surface of water.
We believe that the creators’ thoughts are
We will convey this message through sake.
It's a small thing in the daily lives of those who drink.
Delivering a vibrant color.
Toiro - the history of the sake brewery,
It is also the rich Japanese climate that gave birth to it.
The young craftsmen who carry the weight of sake brewing
The colors that each person expresses.
The creator's thoughts will reach you,
May it bring smiles to your faces.
Such positive moments come together
I hope it reaches the world.
[MESSAGE]
Something truly valuable
To a brighter place
To connect.
With the launch of the Jusai Project,
I met a lot of young craftsmen.
A person who is born with the responsibility of running a sake brewery.
Discovering and becoming fascinated with sake brewing
Someone who has decided to put their life on the line.
At times, I spent nights trembling under the weight of tradition,
I was almost crushed.
It may have been the case.
But never stop
When I saw his dedication to sake brewing,
The urge to be attracted by its dignified appearance,
Respect for the way of life
I couldn't contain it.
To make Japan and the world a brighter place.
The passion of these young craftsmen for sake brewing
We see this as a new value for sake,
Transform it into something attractive.
What we see is what unfolds before our eyes.
It's the future that lies beyond the scenery.
What is "Jusai"?
Ten colors that reflect the brewer's passion
The thoughts and characteristics of each brewery,
The atmosphere of sake,
It is expressed in traditional Japanese colors.